Our first action for Anatomska Centrala was to get clarity on benchmarks among the competition. Our primary objective was to sell gym memberships. The problem was very clear – how to get noticed in this very saturated market in Zagreb? In discussion with the management team of Anatomska Centrala, we concluded that the jaw-dropping offer should be the key message we want to communicate to the target audience due to the lack of attractiveness concerning location and brand exposure.

The jaw-dropping offer was the “it” factor that made the social media (primarily Facebook) user stop in their scrolling tracks and geek out over our ads, compelling them to click. To attract our intended audience, we needed to set up a simple three-part funnel, which included: a well-targeted Facebook ad, a landing page, and a clearly communicated contact information.