*IDEA
The project
To understand different business concepts, such as biodynamic winery, we first needed to imbed Bolfan’s culture and ambitions into the lifestyle of their target audience.
Services
Strategy
Analytics
Social Media
Content Creation
Development
Digital Advertising
*SOCIAL
Content Creation / Social Media / Digital Advertising
With the aim of promoting newly launched website, our client and we decided to enhance digital activity on their Facebook page. Along with conversions to the website, the main goals of using this channel were to create a new customer base and invite obtained followers to reserve accommodation at the Vinski Vrh.
*WEB
Development / Content Creation
Choosing the perfect wine is a long process, but our development efforts made this a lot easier for the customers of our client. By portraying Vinski Vrh on the website, the true beauty of northern Croatia and high-quality winemaking presented Bolfan as a desired destination for both nature and wine lovers.
*DATA
Analytics
We implemented a new Google Analytics account that provided a global view while holding the existing implementation intact. We also created custom dashboards showing metrics that were aligned to the business KPIs and primary business objectives. The client now has the ability to properly track and analyze data through the Multi-Channel Funnels reports in Google Analytics.
*
Bolfan Vinski Vrh hypothesized that there will be an ever-widening gap of success and profitability between wineries that invest in social media and those that don’t in the next two years.
Results
400%
rise in restaurant and accommodation reservations
350%
rise in web traffic
200%
increase in e-commerce sales
60%
growth in page likes
33%
increase in post reach
