Ljekarne Zubić has a wide audience consisting of people with different needs and wishes. The target is to attract even more customers and build a long-term business relationship with existing ones. Creating an image of a professional and friendly place where you can get advice and buy the necessary products was the lead they followed in establishing the business’ image. Not only that, but making your customers acknowledge the business you are running is respectful and invites increased sales, but also helps you increase value in every aspect of your work.

A long tradition combined with digital marketing solutions is a recipe certain for success. Through social media channels, we have succeeded in communicating not only the most useful advice and information about products available but also got an impressive amount of engagement from users. We have built an image of a company easily accessible on both digital channels and in real-life places, removing the barriers of not getting the information needed for your health and lifestyle correctly and on time. Customer relationship management is an excellent base for building a reputation of caring for your customers’ well-being by providing information not only about mundane things such as prices and discounts but also giving recommendations and taking reviews into consideration. Following beauty trends also turned out to be a key point in creating the business image. The concluding idea is connecting care about one’s health which influences the beauty standard with advice and attractive visuals concerning not only cosmetics but most products. That way, awareness not only about the business but also health, in general, is raised.

By measuring over analytical data from Facebook Insights, we have continuously improved and refined our processes to deliver on-going growth and success for Ljekarne Zubić.

Health, beauty and social media go hand in hand – that’s why it is so important to recognize how a brand such as Ljekarne Zubić can offer useful content and interact with its’ audience in a meaningful way.